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Rite of passage
A celebration, emotional experience, or transitional moment in life when an individual leaves one social group to enter another. A rite of passage involves a significant change of status in society, where the individual grows and becomes more enlightened.
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Reciprocity
Based on the experience of exchange, reciprocity relates to the practice of giving and receiving, through objects as well as gestures. Reciprocity brings the material and the emotional world into one place, placing importance on the symbolic nature of objects and the emotional expectation of exchange.
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Cultural Tensions
A key aspect for developing brand understanding is to identify where the cultural tensions might lie.
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Mapping Cultural Change
The cultural landscape is always shifting, adapting and transforming, sometimes imperceptibly.
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Cultural Intelligence
Who we are and how we act: dress, speak, buy things, or vote are all shaped and informed by our cultural context.
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32% say that Coronavirus is one of the biggest issues facing their country today
As Omicron spreads, Coronavirus returns to its position as the world’s top concern – with Poverty & Social Inequality just behind.