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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Doctors and scientists are seen as the world’s most trustworthy professions
The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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What’s trending in online fashion conversations: insights about trends, brands, and Gen Z
Social data reveals new insights about fashion trends and shoppers
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KEYS - Recipes for success in uncertain times: Find out more
Explore the themes covered in this episode.
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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KEYS - Recipes for success in uncertain times [WEBINAR RECORDING]
Join us for a new KEYS Webinar on June 9