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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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Will gains from cost reduction through ingredients change outweigh risks from alienation?
Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.
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France: The end of recklessness
Almost nine in ten (86%) in France are concerned about inflation, ahead of worry for the war in Ukraine (64%) and climate change (58%).
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Ipsos Financial Wellbeing Tracker shows stark divides in concern about household finances
Around six in ten (59%) are worried about their household’s financial situation, according to the first wave of Ipsos's new UK Financial Wellbeing Tracker.
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Small and Medium Enterprises and resource efficiency, between investment fears and the energy crisis
Small and Medium-sized Enterprises (SMEs) have a tremendous collective footprint on the environment and aspire to become more resource-efficient. Yet, they have been struggling to make structural changes that can substantially impact the environment. The current energy crisis and the spectrum of the economic recession could halt new investments in resource efficiency and undermine the European SME strategy for a sustainable and digital Europe. Policymakers must navigate the crisis and keep boosting long-term investments in resource efficiency, eliminating barriers, and facilitating access to environmental expertise.