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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
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What can we do immediately to optimize our retail category plans; both in store and online?
Ipsos gives you access to the insights you need to adapt to the inflationary environment.
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Will gains from cost reduction through ingredients change outweigh risks from alienation?
Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer
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How do I anticipate what will happen in the future and what can I do now to mitigate risk and maximize potential?
Identify potential scenarios and anticipate the actions to be taken to deal with them.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Brazil: Downsizing VS price rises- making the right choice
There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).
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Turkey: Re-designing adaptation in the shadow of hyperinflation
Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.