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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
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Small and Medium Enterprises and resource efficiency, between investment fears and the energy crisis
Small and Medium-sized Enterprises (SMEs) have a tremendous collective footprint on the environment and aspire to become more resource-efficient. Yet, they have been struggling to make structural changes that can substantially impact the environment. The current energy crisis and the spectrum of the economic recession could halt new investments in resource efficiency and undermine the European SME strategy for a sustainable and digital Europe. Policymakers must navigate the crisis and keep boosting long-term investments in resource efficiency, eliminating barriers, and facilitating access to environmental expertise.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.