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Majority favors social progress over economic growth in the wake of the coronavirus pandemic
A new Ipsos survey in partnership with the Social Progress Imperative indicates that a majority across countries hit hardest by the COVID-19 pandemic want social progress – rather than economic growth – to be at the fore as the crisis continues and once it ends.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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[EVENT] The Female Quotient Equality Lounge @ Advertising Week
October 6-8 - Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Maximising sales in uncertain times [webinar recording]
With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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Responding to COVID-19 in African countries (Part 2)
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
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[WEBINAR] Global Business Influencers | US 2020
Join us for a look at the latest Global Business Influencers insights in the US.
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[WEBINAR] Global Business Influencers | APAC 2020
Join us for a look at the latest Global Business Influencers insights in APAC.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.