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[WEBINAR] 2021 US Affluent Outlook: Research & Insights
Affluents are key to a recovery from the negative impact COVID has had on our economy.
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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.
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American reaction to the pro-Trump mob assaulting the Capitol
Snap Ipsos poll finds half of Americans think the unrest is an attempted coup.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and a look at the local story in a selection of countries.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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[EVENT] 2020 Most Influential Brands: Truth and tendencies in Canada
On February 2, join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos' Most Influential Brands study.
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We wish you a Happy New Year for 2021!
May the coming year continue bringing us together, Ipsos teams wish you a very Happy 2021!
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U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake
New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.