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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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Mega Trends: How they affect consumption in Colombia
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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COUNTRY LIFE: Drivers, Barriers And Prospects
The pandemic has made Russian people take a fresh look at country life. The article covers changing Russian preferences for country life and ways companies should choose to develop.
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THE SHOPPING FORMATS SETTING RETAIL TRENDS
This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
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Talent transformation: Digital-skilled needed
The Global Impact Report, an Ipsos international survey conducted with Udacity in four major countries, finds that digital transformation is stalling due to a lack of job-ready digital talent.