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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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[WEBINAR] The Future of Persuasion: L&G Media Case Studies
June 26 - Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.
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Game of Thrones Fans Provide their Opinions on the Series Finale
Game of Thrones Predictions. Content warning: Spoilers ahead
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House Lannister in Peril: Cersei and Jaime's Death Foreseen
Game of Thrones Predictions. Content warning: Spoilers ahead
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[EVENT] ISDN 2019
On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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China's agriculture drone revolution
Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.