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Coronavirus dominates global worries
COVID-19 overtakes all other issues in Ipsos’ What Worries the World survey with the highest level of concern recorded for any category since the series began.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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London ranks as the top “City Brand.” Sydney emerges in second place, while Paris declines from first in 2017 to third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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5 ways to make your survey mobile friendly
For many companies, having a mobile first approach is a must. But still, many surveys are created and adapted for desktop screens. Today, almost half of all surveys are taken on a mobile device, so it’s about time you made your surveys mobile friendly!
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Security: A double-edged sword impacting NA affluent smart home purchasing
The smart home category has grown significantly in the past two years, with nearly 3/4 of NA Affluent households owning a smart home device - up from 55% when we last posed the question.
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The power of Payer insights tracking in times of turbulence and market disruption [Webinar recording]
Watch our on-demand webinar to explore the biggest future Payer challenges and look at how traditional ATUs can be complemented by a more dynamic approach to tracking, one which encompasses Payers in addition to HCPs and therapy monitoring.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Innovation 2020: L&G Qual Quant Case Studies [Webinar recording]
On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.