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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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The Power of Holistic Insights
Traditionally, research into the treatment of patients focuses purely on the healthcare professional perspective, but crucially this does not reflect real-world treatment which is influenced by multiple stakeholders and myriad external factors.
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Is 60 the new 40?
Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.
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[WEBINAR] Oncology Essentials for Marketers and Marketing Researchers
Join Ipsos for a 30-minute introduction to the complex, fast-moving world of oncology.
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The courage to grow in inflationary times
Ipsos offers learnings and a playbook with tips and solutions to drive growth in inflationary times.