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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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[EVENT] Festival of #NewMR: Analytics in action today
On March 17, join Ipsos at the Festival of New MR!
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Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
Majority of people think it is impossible to forecast how the virus is spreading.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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[WEBINAR] Exploring corporate responsibility: A path to success
Join Ipsos’ Corporate Reputation experts for a complimentary webinar
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Sustainability & eCommerce: Will consumers pay more? [Webinar recording]
View our on demand webinar to learn whether shoppers are willing to pay more for your sustainable products.
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Future of Fintech: What to expect in 2020 [Webinar recording]
View our on demand webinar to hear what you can expect in the Fintech space in 2020, post Covid-19.
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Sustainability redefined: What we know [Webinar recording]
View our on demand webinar to hear insights from recently fielded survey questions to gauge possible behaviour changes related to sustainability after coronovirus, in order to provide a definitive POV on the consumer/citizen paradigm.