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HOME, SWEET HOME: The Changing Role of The Home For Modern Russian Families
What new values and meanings does the notion of home carry for Russian consumers?
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Pride in the Russian automotive industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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[WEBINAR] Innovation Spaces
Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
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From brand purpose to brand activism [webinar recording]
Join our webinar to discover why & how brands need to take a stand.
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[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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Life of an SME
Small businesses are the driving force of Europe's economy, but what drives them to success? This study highlights how to connect with ambitious SMEs across Europe.
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Exoticism
Exoticism is sometimes seen as the charm of the unfamiliar or the creation of an exciting, inaccessible “other”. It is often used to sensationalise cultural difference, presenting these desirable “others” – be they people, places or products - as a unified entity with attributes and ways completely different to one’s own.