Search
-
[EVENT] Innovation Forum: Sustainable Landscapes and Commodities Forum
On November 21, join Ipsos’ Meghann Jones at a two-day business conference aimed to demonstrate how sustainable innovation can produce a positive impact on the environment AND the bottom line.
-
Affluents and non-Affluents: European identity
There is an increasing preference amongst the Affluents for staying part of the EU.
-
Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
-
Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
-
Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
-
[EVENT] The FQ Lounge @ Advertising Week
September 23 - Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
-
Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
-
Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Labs
Build the campaign strategy.