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Happiness is receding across the world
New global Ipsos study confirms a long-term decline in the percentage of adults who consider themselves happy.
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[EVENT] O’CannaBiz Conference 2020
Fall 2020 - The more you know, the better you can plan for growth – that’s the topic Ipsos’ Michael Rodenburgh and Nielsen’s Cynthia Pachovski will discuss during their presentation at this year’s cannabis industry conference.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
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[EVENT] HLTH 2019
October 27 to 30 - Ipsos is delighted to be part of the agenda for the upcoming HLTH event: an unprecedented, large-scale forum for individuals, companies and policymakers who are reshaping the health industry to learn, collaborate and evolve.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods.
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[EVENT] WTF Live: a complex portrait of beauty
On September 18, Ipsos is delighted to be hosting our next WTF Live salon in New York City.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
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[WEBINAR] The Future of Beauty: thriving across the consumer decision journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.
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Prediction vs. reality: Market crash in 2019? Not close so far
Most major stock markets are rallying this year despite trade tensions and other headwinds.