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Unlocking Unstructured Data: AI applications in healthcare [Webinar recording]
Differentiation is an increasingly important key to success for healthcare brands.
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Affluents and non-Affluents: European identity
There is an increasing preference amongst the Affluents for staying part of the EU.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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[WEBINAR] Innovation through the consumer lens
Even established financial brands are at risk of losing influence and market share as innovative new entrants begin to inspire and occupy the attention of consumers. So, what is it that is appealing to consumers, and why aren’t we listening to them more?
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
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October 2019 index shows continued decline in global consumer confidence
Optimism lessens significantly in half of the economies surveyed, including the U.S., mainland China, Germany and India.
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[EVENT] Affluent Asia 2019 - Singapore
On November 15, join this event and gain exclusive insights about Affluent consumers in Asia, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.
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US Affluent Spending
This month’s Affluent Survey focuses on a few key findings from our Fall data release and what it means for those marketing to affluent consumers.
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Flair Ivory Coast 2019 - Are we one?
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.