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[EVENT] ISDN 2019
On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Final Election Outlook 7 May 2019 in South Africa
With service delivery in the spotlight over the last few months, the most important post-1994 election in South Africa’s history will take place on Wednesday 8 May 2019 and, in spite of the electorate’s unhappiness about service delivery and other issues, it is unlikely that the low turnout figure and the phenomenon of ANC “stay-away voters” of the local government elections of August 2016 will be repeated.
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[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research
On June 9, join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
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[EVENT] Disrupting The Customer Experience
June 4 - Upcoming event in Singapore with a series of presentations by Ipsos experts in Customer Experience and Qualitative Research.
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[EVENT] BIO International Convention
On June 3, Ipsos is delighted to be exhibiting at BIO International, the global gathering of biotechnology and pharmaceutical leaders.
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Arya Stark becomes second favorite to take the Throne
Game of Thrones Predictions. Content warning: Spoilers ahead
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Investing in ASEAN 2019|2020
Ipsos is proud to once again support the Investing in ASEAN guide produced by Allurentis in conjunction with the Association of Southeast Asian Nations. The guide contains some informative articles about industry challenges and developments in ASEAN.