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THE SHOPPING FORMATS SETTING RETAIL TRENDS
This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
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Scratching the surface on the environment using social intelligence
The global pandemic seems to have overshadowed our attention to the climate… or has it?
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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The year of AICI – 3 paths to making artificial intelligence work for your insights team in 2022
Synthesio CMO Allen Bonde discusses how to get started with AI-enabled consumer intelligence in 2022.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Reciprocity
Based on the experience of exchange, reciprocity relates to the practice of giving and receiving, through objects as well as gestures. Reciprocity brings the material and the emotional world into one place, placing importance on the symbolic nature of objects and the emotional expectation of exchange.