Search
-
[WEBINAR] Making It Personal on Social
On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
-
[WEBINAR] Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science
At Ipsos, we not only have seasoned experts, but we have a history of helping clients to achieve truly meaningful results. On April 27, join us for complimentary webinar with answers to these questions, and yours!
-
Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
-
Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
-
Americans Give Their Forecast for 2030
Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast forward 13 years to examine ways our lives may differ in the year 2030.
-
Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
-
10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
-
"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
-
Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.
-
Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.