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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Our experts' take out from the Web Summit 2021
From November 1 to 4 2021, Lisbon hosted more than 1,800 participants at the Web Summit 2021, including Fortune 500 companies, innovative startups and international speakers. The most important players in the tech and digital industries gathered to discuss the major issues that will guide tomorrow's transformations. Ipsos was present during these 4 days to share its expertise and know-how on these subjects that will shape the future of tech.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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The Future of point of care (PoC) & rapid testing [webinar recording]
How has the Point of Care (PoC) and rapid testing market evolved, and what does the future hold? What are the key challenges, unmet needs and opportunities for companies working in PoC & rapid testing today?
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Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
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Credible Corporations
Seven in 10 people agree that if businesses in their country do not act now to combat climate change, they will be failing their employees and customers.
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[EVENT] CRIC: Election Polls in Canada
Ipsos is delighted to be a sponsor of Election Polls in Canada.
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3 Keys to supercharge your social listening - and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.