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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Flair Saudi Arabia 2021 - Attractiveness and Uncertainties
A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
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COVID-19 recovery takes priority over closing gender inequality globally, while women bear the brunt of the pandemic
International Women’s Day 2021
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[Webinar] Connected Healthcare
Healthcare habits are going through an unprecedented upheaval: a new relationship between health professionals and patients has emerged. This session will help health-care decision-makers with an in-depth understanding of the evolution of their market.
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[EVENT] Quirk’s Virtual Global Event: Global Perspectives
Join us to hear how technology innovation, simplicity, speed and expertise are the essential building blocks of successful market research projects.
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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Attitudes to COVID-19 vaccines [featured at the Davos Agenda 2021]
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Diet, superfoods and wellbeing in India
Our new country briefing paper examines the latest food and wellness trends in India.