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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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Taking Responsibility - The Ipsos Foundation Provides Funding for a ‘Brilliant’ Opportunity
Ark Academy in London is one of the schools Ipsos supports.
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Taking Responsibility - The Ipsos Foundation supports Project Dignity in South Africa
News from the Ipsos Foundation.
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[Taking Responsibility] The Ipsos Foundation supports its first project in Colombia
Supporting Education in Colombia.
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Ipsos Healthcare Launches MS Patient Community Panel
Ipsos Healthcare, the global healthcare business of Ipsos, has announced the launch of its syndicated Multiple Sclerosis (MS) Patient Community Panel. This latest offer is part of the Ipsos Healthcare Global Patient Centre of Excellence, launched in 2018.
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Taking Responsibility - The Ipsos Foundation Actions in Colombia
At the most recent Ipsos Foundation Trustee meeting, the Trustees approved three new applications.
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[WEBINAR] DUEL Encore: Understanding Appeal & Passion
April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
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[Taking Responsibility] The Ipsos Foundation Flagship Project - Solace - is well underway
Update on our global CSR project.