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Sustainability redefined: What we know [Webinar recording]
View our on demand webinar to hear insights from recently fielded survey questions to gauge possible behaviour changes related to sustainability after coronovirus, in order to provide a definitive POV on the consumer/citizen paradigm.
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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The Departure Lounge - public attitudes to death and dying in Great Britain
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks
Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
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We wish you our warmest Season's Greetings and a Happy New Year!
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
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The fall of the Berlin Wall
Global Advisor survey about people’s current perception of the impact the Fall of the Iron Curtain has had.