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When will the vaccine cure your industry? [Webinar recording]
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviours, habits & values.
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.
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Decoding culture to better connect with consumers in 2020 & beyond [Webinar recording]
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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[EVENT] GOR 2020
On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
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Empathy - Real People, Real Life [Webinar recording]
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Key audiences: Stakeholders & Influencers
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.
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Shared value: The corporate imperative?
As the demand for businesses to create shared social and environmental value increases, and the climate change doomsday clock counts down, Council members are seeing corporates coming to terms with their role in society. But businesses face significant challenges in closing the say-do gap and meaningfully embedding sustainability in their strategies and business models.
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KEYS - And now what? Lessons from the coronavirus crisis [Webinar recording]
We will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.