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How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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Taking Responsibility - Ipsos Foundation & Ipsos Healthcare Partner on Volunteering Programme
Following the devastating 2010 earthquake, The Joseph School was formed to educate a new generation of Haitian leaders.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
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Taking Responsibility - i-Say Mobilises to Provide Hurricane Relief and Fight Breast Cancer!
A local CSR initiative in the U.S.
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Taking Responsibility - A Social Responsibility Project Led by Ipsos in Turkey
The Foundation of Children With Cerebral Palsy in Turkey has been involved in an international donation campaign called September.
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Taking Responsibility - Ipsos Foundation Supporting More Children in Asia
Building a better future for disandvantage children in Asia.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Taking Responsibility - Reading for Pleasure
Supporting French disadvantaged children to read and write.
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The Cybercrime Threat to Corporate Reputation
Anyone who regularly reads the news would be forgiven for thinking that cybercrime was endemic across the world at the moment. Scarcely a week goes by without a new story, and while many of them are newsworthy for only a short time, as these attacks increase in number so will the frequency that they become genuine headline news.