About half said they were worried about a terrorist attack taking place during the games, according to the survey of 13,514 adults from more than 25 countries. More broadly, people are concerned about the posturing of nations and sponsors alike. This can detract from the theoretical intent of the games to showcase the talents of amateur athletes and the glory of sport and competition. When asked whether they felt the Olympics displayed too much nationalism, there is a near-even split. A majority feel the games have become too corporate.
See related story: Which Olympic event will be the next ratings medal-winner?
Key world influencers from Great Britain and the U.S. to China to Brazil highlighted the split with vastly differing viewpoints on whether nationalism will negatively affect the Games. Noticeably, countries classified as having developed economies are less concerned (43%) about nationalistic tendencies in the games than those in emerging economy nations (51%).
While opinions are divided with regards to nationalism, more consensus is evident in terms of the games public image where three-in-five (60%) say they agree that the Olympics have become too corporatised due to sponsorship.
Seven-in-ten (71%) South Koreans, who seemingly will benefit the most from their country hosting the Olympics, overwhelmingly agree that the games have become too corporate. Neighboring countries such as China and India echo that sentiment. Western nations including the U.S., France, Great Britain, and Germany are less likely to be critical of Olympic corporatisation.
With high tensions on the Korean Peninsula, the promise of worldwide fanfare appears to be serving as a method of easing an otherwise escalating conflict. This was recently evident when a North Korean delegation successful negotiated their athlete’s participation in the upcoming games.
Despite these diplomatic efforts there is still concern about how North Korea will behave during the event. Among global respondents, 50% are worried that North Korea will attempt to do something provocative. North Korean allies, such as China (44%) and Russia, however, appear to be less concerned whereas the U.S. (58%) and South Korea (52%), opponents of the North Korean regime, expressed greater concerns. Curiously, South American countries were among the nations that showed the highest concern with Peru (63%), Chile (61%), and Argentina (59%) all among the top 5 in terms of showing the most concern.
Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
Targeting Millennials Using Music Streaming Apps
With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.
[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.
Elections 2019: Unpacking Party Manifestos
April 25 - Africa Check and Ipsos invite you to join the discussion of the 2019 Elections Manifestos (ANC/EFF/DA). Ipsos will present their research on public perception around political parties and key issues while Africa Check will share their findings on how the facts in the manifestos hold up. KEYNOTE ADDRESS BY JUDGE SACHS