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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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The Departure Lounge - public attitudes to death and dying in Great Britain
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Australians' environmental concerns in January 2020
Five things you need to know about Australians’ environmental concerns in January 2020.
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US affluents and social media: understanding the dynamics of influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.
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The future of automobiles in Brazil
Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.