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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
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Mobile Payment Usage in China
Statistics from the Payment and Clearing Association of China show that from 2013 to 2016, the number of transactions made through non-banking mobile apps increased from 3.7 billion to more than 97 billion.
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2017 US Politics - Decline of Americans Who Believe the US is Heading in the Right Direction (August 16)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
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Passive Simplicity - The Future for TV & Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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Global Consumer Confidence is at Seven-Year High
Global Primary Index Hits Record-High Level of 48.9 in August 2017
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[WEBINAR] Understanding Category Trends in the Age of the Consumer
Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
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[EVENT] #ANAMetrics
On September 13, Ipsos is delighted to be a sponsor of the 2017 ANA Data & Measurement Conference presented by Google.
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[EVENT] NASPL Annual Conference
On September 13, join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?