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The role of Multifactor Authentication in reliable research
Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Sustainability: All on the same page?
Do we really understand what people mean when they talk about sustainability, and does it hold the same meaning for everyone?
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
KnowledgePanel
Ipsos KnowledgePanel, our online random probability panel, provides total understanding of the public for businesses and organisations seeking robust insight on opinion, attitudes, and behaviour at speed.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
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Ipsos.Digital makes its fully automated research platform available in Japanese
Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights, today announces that it is available in Japanese.
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One in two women scientists say they have experienced sexual harassment at work
This is one of the findings of an unprecedented international study on gender equality in science conducted by Ipsos on behalf of the L'Oréal Foundation and involving 5,200 scientists in 117 countries. The study, which interviewed both men and women, explores sexism and sexual harassment in the scientific world and assessed its impact.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.