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Are You Leveraging Your Path to Purchase as a Path to Growth?
Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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[EVENT] IIeX Behaviour
On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.
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[EVENT] CanadaNext, ResearchNext
On October 25, join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.
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[EVENT] ExperienceWeek 2017
On October 18, join Ipsos’ John Carroll at the world’s largest experience virtual event with more than 50 on-demand free webinars from the world’s most admired brands, including Ipsos!
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[WEBINAR] Driving Contact Center Performance
October 17 - In an effort to acquire and retain customers, thus growing their business, brands like yours are investing heavily in product innovation, and even more for marketing and advertising.
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[EVENT] Corporate Researchers Conference
Oct 16 - Ipsos’ Menaka Gopinath is delighted to be speaking at this year’s Corporate Researchers Conference.
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Philippines’ First Digital Measurement Standard Launched
The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
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[EVENT] Insights for Connected Living
September 7 - What if you could use cognitive technology to navigate and integrate all of your complex databases and information systems without ever losing sight of the fundamental human insights?