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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Australians' environmental concerns in January 2020
Five things you need to know about Australians’ environmental concerns in January 2020.
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US affluents and social media: understanding the dynamics of influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.
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The future of automobiles in Brazil
Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.
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Ipsos acquired majority stake in reporting expert Data Liberation
Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.
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Ipsos.Digital, the fully automated research platform expands into 11 new countries
As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos today announces the expansion of its self-service research platform, Ipsos.Digital, to 11 new countries, bringing clients a fast and simplified access to global research capabilities and insights.
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Duel, Ipsos’ fast and agile screening solution, is now available on Ipsos.Digital platform in 6 countries
Already available in the USA, the solution has launched in the UK, France, Germany, Italy and Spain on Ipsos’ self-service research platform
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Ipsos celebrates wins and nominations at the 2019 Marketing Research and Insight Excellence Awards
Congratulations to Ad Council’s Tony Foleno, Uber, and Bank of America.