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[EVENT] The Future of Research Expo 2016 - Malaysia
Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
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2016 US Elections - Clinton Has Converted A Couple Swing States (October 24)
Hillary Clinton is moving into an increasingly strong position in the electoral college with the Reuters/Ipsos States of the Nation poll showing her up in states equal to 322 electoral college votes.
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[EVENT] Financial Services Research 2016
Financial services research is increasingly being used to shape the UK's financial capability strategy. Attend the Financial Services Research Conference to find out how research and insight is being used to radically reshape financial processes and institutions.
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Making the Most of Text Analytics
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
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Eight in Ten Britons Unfavourable Towards Donald Trump
US presidential candidate Hillary Clinton is still faring better than her rival in the eyes of the British public, new findings from Ipsos’s Political Monitor show.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Global Infrastructure - Public Satisfaction and Priorities - Oct 2016
The survey included questions related to infrastructure - road, rail and air networks, utilities such as energy and water, and broadband and other communications. It has provided attitudinal and ‘satisfaction’ data across 26 countries.
Here are the results for Great Britain. -
[WEBINAR] Making Mystery Shopping Smarter
A Webinar About Design Optimisation - Stop making common mistakes that can be easily fixed.
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2016-2017: The Year of Disruptive Elections - October 2016
Ipsos presented at the Embassy of the United States of America, in Paris, the climate of opinion before the presidential elections in France and in the US.