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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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2016 US Elections - Trump Continues to Win Across Traditional Republican States (October 31)
Even before Anthony Weiner reappeared, the national race was reverting back to its normal balance with Hillary Clinton holding leads in a smaller – though still sufficient to win -- list of states.
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The Majority of Europe’s Affluent Would Vote For Hillary Clinton
The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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Ipsos In Peru Recognised As The Best Place to Work
Ipsos in Peru has been recognised as the most attractive place to work for young Peruvians, who belong to the economically active population under the category of consulting.
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[EVENT] The Future of Research - Singapore
Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
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Iran - A new El Dorado?
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.
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Diamonds Are No Longer Forever - Putting Emotion to Work for your Brands
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
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Driving Brand Growth in a Changing World
We live in a connected world: the Internet Of Things. Connected appliances projected to reach 178 million units globally in 2020.
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2016 US Elections - Clinton Remains At 43% Though Trump’s Dropped To 37% (October 26)
With less than two weeks to go until election day, the battle for the White House is essentially unchanged with Hillary Clinton leading among likely voters in the mid-single digits. Donald Trump’s high unfavorability ratings make it hard to see his path to victory with the little time remaining.