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Diamonds Are No Longer Forever - Putting Emotion to Work for your Brands
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
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Driving Brand Growth in a Changing World
We live in a connected world: the Internet Of Things. Connected appliances projected to reach 178 million units globally in 2020.
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2016 US Elections - Clinton Remains At 43% Though Trump’s Dropped To 37% (October 26)
With less than two weeks to go until election day, the battle for the White House is essentially unchanged with Hillary Clinton leading among likely voters in the mid-single digits. Donald Trump’s high unfavorability ratings make it hard to see his path to victory with the little time remaining.
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[EVENT] The Future of Research Expo 2016 - Malaysia
Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
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2016 US Elections - Clinton Has Converted A Couple Swing States (October 24)
Hillary Clinton is moving into an increasingly strong position in the electoral college with the Reuters/Ipsos States of the Nation poll showing her up in states equal to 322 electoral college votes.
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[EVENT] Financial Services Research 2016
Financial services research is increasingly being used to shape the UK's financial capability strategy. Attend the Financial Services Research Conference to find out how research and insight is being used to radically reshape financial processes and institutions.
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Making the Most of Text Analytics
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
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Eight in Ten Britons Unfavourable Towards Donald Trump
US presidential candidate Hillary Clinton is still faring better than her rival in the eyes of the British public, new findings from Ipsos’s Political Monitor show.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.