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A Best Brand Will Set Sail in Consumer Subconscious
Ipsos was invited by the “Fifth Development of China Brand Chain Conference” (DCBC) organised by China Brand China Development Association and made a keynote speech entitled “A Best Brand Will Set Sail in Consumer Subconscious”.
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The Economic Pulse of the World - October 2016
Six Southeast Asian countries were added to the October wave of the Global @dvisor: Indonesia, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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[WEBINAR] The Connection Between Big Data & Behavioural Economics
Research Innovation Webinar - December 7, 2016
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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2016 US Elections - Trump Continues to Win Across Traditional Republican States (October 31)
Even before Anthony Weiner reappeared, the national race was reverting back to its normal balance with Hillary Clinton holding leads in a smaller – though still sufficient to win -- list of states.
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The Majority of Europe’s Affluent Would Vote For Hillary Clinton
The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.
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Polls Aside, the U.S. Presidential Election Is Far From a Blowout
Two weeks out from Election Day and it looks like the race for the White House is all but over. However, if it looks like pollsters are increasingly on the wrong side of history (Colombia’s referendum, Brexit, the 2015 British election and the Scottish referendum) it could be because they need to triple and quadruple check their assumptions before making blithe pronouncements. This is that type of thought exercise.
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Ipsos In Peru Recognised As The Best Place to Work
Ipsos in Peru has been recognised as the most attractive place to work for young Peruvians, who belong to the economically active population under the category of consulting.
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[EVENT] The Future of Research - Singapore
Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
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Iran - A new El Dorado?
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.