Search
-
2016 US Elections - Clinton and Trump's Leads, Many States Remain Too Close (October 11)
The Reuters/Ipsos States of the Nation data was released today.
-
More Than Words - Harnessing The Language of Images Across Social Media Platforms
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
-
[EVENT] Commercial Drones In Agribusiness – Opportunities and Challenges in Asia
Ipsos Business Consulting will be hosting a serious of seminars which will providing an overview of the UAV/ Commercial Drone industry. In the seminar we will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones in Asia.
-
Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.
-
Brazil Pulse - The Temer Administration Was Considered Bad - September 2016
In September, the perception regarding the country’s direction has stagnated at a negative level. Evaluation of Temer’s administration drops 4% in the bad/very bad indicators, but it does not convert to good/very good.
-
Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.
-
Technology Tracker Q3 2016
Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.
-
2016 US Elections - Hillary Clinton Has Improved Her Favourability (October 5)
Hillary Clinton has had a good run in polling since the 1st debate. She has solidified her lead and improved her favourability ratings. Trump, on the other hand, has had a rough go lately. However, the adverse news cycles have not significantly depressed his favorability ratings or vote share relative to just before the 1st debate.
-
Micro-target or Target Everyone?
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
-
How to Seize the Heart of Yummy Mummy?
Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?