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5 ways to make your survey mobile friendly
For many companies, having a mobile first approach is a must. But still, many surveys are created and adapted for desktop screens. Today, almost half of all surveys are taken on a mobile device, so it’s about time you made your surveys mobile friendly!
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Social media as an emotional outlet in times of crisis in France
Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.
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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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Impact of Coronavirus to new car purchase in China
Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.
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The new definition of luxury
Read Oscar Yuan's take on the new definition of Luxury in Bloomberg's piece: Ultra-Luxury Hotelier Aman Launches a New, More-Affordable Brand.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Future of Fintech: What to expect in 2020 [Webinar recording]
View our on demand webinar to hear what you can expect in the Fintech space in 2020, post Covid-19.