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Impact of Coronavirus to new car purchase in China
Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.
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The new definition of luxury
Read Oscar Yuan's take on the new definition of Luxury in Bloomberg's piece: Ultra-Luxury Hotelier Aman Launches a New, More-Affordable Brand.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Future of Fintech: What to expect in 2020 [Webinar recording]
View our on demand webinar to hear what you can expect in the Fintech space in 2020, post Covid-19.
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Creating retail window displays to improve store performance
A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.
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[EVENT] HIMSS Global Health Conference 2020
On March 9, join Ipsos’ Victoria Guyatt at HIMSS for technology-first insights, education, innovation and collaboration needed to transform the health industry.
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[EVENT] Human Factors and Ergonomics in Healthcare
On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!