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Want to Live Better? You Need a Plan
Citizens in 24 countries around the world share their opinions on healthy living and well-being in this new Ipsos Global @dvisor poll.
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Everything You Need to Know About The European Affluent
This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.
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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But what is it about online advertising in the first place that makes people want to take active steps to avoid it?
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The Enduring Popularity of Queen Elizabeth II
This research on Queen Elizabeth’s 90th birthday shows that the monarchy remains popular with the public.
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The Economic Situation in Latin America
A study of journalists and opinion leaders in 16 Latin American countries paints a very mixed picture of economic prospects in the region.
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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
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Brazil Pulse - Direction of Country and President's Approval - March 2016
The most negative scenario post-1989. The free-fall trend that started in 2015 has stagnated among the lowest levels in the past 10 years.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Curate Or Be Curated - Insights In An Uber World
The world has changed.
The world’s largest taxi company owns NO vehicles.
The world’s most popular media owner, creates NO content.
The world’s most valuable retailer, has NO inventory.
The world’s largest accommodation provider, owns NO real estate.