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Views on the EU: Are Things Going In Right Direction or Wrong Track Across the EU?
An Ipsos survey of citizens in nine European countries finds a majority of respondents (73%) think things across the EU are headed in the wrong direction, and fewer than half agree that EU membership has improved their own standard of living. Attitudes are most negative among French respondents, with only 15% saying the union is on the right track, and of all countries surveyed only Spain responded more positively to this question than in 2014.
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The Economic Pulse of the World - July 2015
For the second month in a row, the national economic assessment average is up one point, as four in ten (42%) global citizens assess the current economic situation in their country as “good”.
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Geared for Health - Asean's growing medical and healthcare industry
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
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Perils of Perception 2015
This issue – The Perils of Perception – explores the challenges in associated with measuring and understanding the way people think and act.
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Taking Responsibility - 2015 Research Clubs of Africa competition in Kenya
The theme of Kenya's major CSR initiative this year was Wealth Creation in Africa.
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Why Is It Such a Challenge to Treat PAH?
Pulmonary Arterial Hypertension (PAH) is a life-threatening, degenerative disease that severely compromises the function of both the pulmonary (lung) and cardiovascular (heart) systems. Despite current treatment options in PAH offering improvements in symptom control and quality of life factors, there continue to be significant challenges that compromise the effective management of this progressive and debilitating condition.
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4 Common Myths About Mobile Respondents
Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
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Ipsos acquires RDA Group and strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.