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How retailers can harbour new traffic technology to understand shopper behaviour
Advances in footfall technology mean that retailers now have the ability to exclude employees from their store footfall data. A move that will prove crucial to tracking more accurate patterns in shopper behavior, as Peter Luff from Ipsos Retail Performance explains below.
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[WEBINAR] Audience Analysis with Profiler, by Synthesio
On a scale of 1 to 10, how would you evaluate your ability to make winning bets on your consumer’s interests and behaviours?
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[Webinar video] US Affluents & Social Media: usage, trust and influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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[EVENT] CRC Insights Leadership Symposium
On October 22-24, Ipsos is pleased to be participating in the CRC’s AI-focused conference exclusively designed for market research professionals.
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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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[WEBINAR] The Future of AI-Powered Social Insights
August 13 - View our on demand webinar showcasing how we are using Synthesio’s newest AI-enabled feature, Signals, to get to richer insights faster.
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What makes you most beautiful: Confidence, kindness – looks rank much lower
Physical attributes come near bottom of the beauty list, survey says.