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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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[WEBINAR] The Future of AI-Powered Social Insights
August 13 - View our on demand webinar showcasing how we are using Synthesio’s newest AI-enabled feature, Signals, to get to richer insights faster.
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What makes you most beautiful: Confidence, kindness – looks rank much lower
Physical attributes come near bottom of the beauty list, survey says.
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[WEBINAR] The future of AI-powered consumer understanding
September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.
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[EVENT] Mind the gender gap: the finance sector's big opportunity
September 24 - This new event analyses more than 40 years of FRS data and brand new research with women to reveal the differences in financial engagement across products, services, channels and communications.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
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[WEBINAR] The Future of Beauty: thriving across the consumer decision journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.