Search
-
Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
-
Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
-
World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
-
MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
-
Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
-
More Than Words - Harnessing The Language of Images Across Social Media Platforms
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
-
Millennials and Baby Boomers: Like Two Peas in a Pod?
Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
-
The Millennials Generation In The Working Environment
2016 Edenred-Ipsos Barometer - Millennials are more enthusiastic and motivated, work in a more trusty and supportive environment and feel better managed and trained. However is it a generation effect or just the classic attitudes of new joiners on the job market? Actually ten years ago, under 30s were also more motivated than their elders.
-
Ipsos Joined Forces with Ogilvy & Mather to Issues Report “The Cashless Mobile Life”
Decoding current positions and trends of mobile payment; leading the future of mobile marketing. Recently, renowned research institute Ipsos joined forces with Ogilvy & Mather to sort out the ongoing trends of no-cash payment in China over the past year. After interviews with 8,180 internet users,extensive interviews with businesses, and a large-scale field study, they produced a report titled "The Cashless Mobile Life.”