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The demographic gaps of media as a stress relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.
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Truth & Trust: Insights for your brand [Webinar recording]
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.
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Misinformation the real winner of the first U.S. presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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French fractures: faced with the crises hitting the country, the need for protection is stronger than ever
The 8th wave of the annual "French Fractures" barometer, carried out by Ipsos/Sopra Steria for Le Monde, the CEVIPOF, the Jean-Jaurès Foundation and the Institut Montaigne, highlights the major dividing lines that cut across French society.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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[WEBINAR] Global Business Influencers | US 2020
Join us for a look at the latest Global Business Influencers insights in the US.
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[WEBINAR] Global Business Influencers | APAC 2020
Join us for a look at the latest Global Business Influencers insights in APAC.