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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Security: A double-edged sword impacting NA affluent smart home purchasing
The smart home category has grown significantly in the past two years, with nearly 3/4 of NA Affluent households owning a smart home device - up from 55% when we last posed the question.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Public Opinion on the Coronavirus outbreak: a multi-country poll from Ipsos
Nearly nine in ten in each of the eight countries have heard a great deal or at least fair amount about the Coronavirus.
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Only one third of workers expect their job to be automated
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
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Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
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Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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US Affluents and smart home technology
As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.