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In Brazil, household appliances and electronics will be the most sought-after categories during Black Friday 2023.
A survey conducted through the "Conectad@s" online community with 170 participants reveals that household appliances and electronics are the categories of greatest interest in Brazil where Black Friday remains a great commercial event.
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Mastering complexity: The path towards a cancer-free reality
This is the third and final paper in a series which began eight years ago, focusing on unravelling – and ultimately overcoming – the sheer complexity of cancer, one of humanity’s oldest and most formidable foes.
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Monitoring the obesity treatment revolution, in healthcare and beyond
Ipsos has launched three new syndicated studies to monitor and anticipate changes in the rapidly evolving landscape of obesity treatment.
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[ Webinar ] KEYS - The year in review: Opportunities in the Polycrisis
Watch the latest instalment of the Keys Webinar
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise
Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report. -
Ipsos Encyclopedia - Questionnaire Design
At the core of survey research is our goal to find out more about people.
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Global citizens achieve near consensus: The world is becoming more dangerous
Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II
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HISF-Ipsos Threat Index finds natural disasters seen as fastest-growing threat
Ipsos survey for the Halifax International Security Forum finds natural disasters are increasingly believed by global citizens to be a leading threat