Search
-
Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
-
Winning Hearts & Minds - Loyalty in Action
All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
-
Americans Give Their Forecast for 2030
Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast forward 13 years to examine ways our lives may differ in the year 2030.
-
Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
-
10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
-
China Pulse - December 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q3 2016.
-
[EVENT] The Media Insights & Engagement Conference
Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
-
[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
-
Focusing on the Sight of Television Advertising
Revealing the truth of transmission efficiency through the eye tracking techniques.
-
"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.