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5 ways to make your survey mobile friendly
For many companies, having a mobile first approach is a must. But still, many surveys are created and adapted for desktop screens. Today, almost half of all surveys are taken on a mobile device, so it’s about time you made your surveys mobile friendly!
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Perceptions of the personal threat posed by COVID-19 is growing in Spain
According to a study by Ipsos for Grupo Henneo about the impact of Coronavirus in Spain.
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Majority of people want borders closed as fear about COVID-19 escalates
More of us now believe someone close to us will be infected by the coronavirus pandemic.
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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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A hard day’s work: global attitudes to gender equality in the workplace
Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
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Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
Majority of people think it is impossible to forecast how the virus is spreading.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.