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Flair Italy 2016 - Managing the Disorder
Italy is still passing through a severe, deep and lasting crisis.
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Perils of Perception 2016
This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
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Taking Responsibility - October Breast Cancer Campaign
Ipsos increases panel engagement through charitable contribution.
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Flair Mexico 2016 - A Year of (more) Scrutiny and Change
“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Flair Brazil 2016 - Disenchantment, Pragmatism & Hope
The economic and political situation caused Brazil to face difficulties.
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Flair Colombia 2016 - A Strong Desire to Succeed
The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
China Pulse - March 2015
China national economy maintained stable growth in 2014 with an overall GDP growth of 7.4%. 2015 Feb total RSCG YOY growth slightly down at 10.7
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.