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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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[Webinar] Ipsos at the 2024 ESOMAR conference
Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.
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[Webinar] Gen-AI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
Watch Ipsos’ webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Meet us at the ESOMAR 2024 Congress: The Future of Insights at Mind | Myth | Machine
Ipsos at the 2024 ESOMAR Conference in Greece
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output
This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.