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Focusing on the Sight of Television Advertising
Revealing the truth of transmission efficiency through the eye tracking techniques.
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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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How “Word Of Mouth” Is Working In Russia
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Europe Affluents Currently Own Over €20k Worth of Investments
Want to know the investing behaviour of Europe’s top 13% of income earners?
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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Think Outside The Brand
Understanding how your customers make choices is the first step to achieving growth.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.