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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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Equal Rights For Men And Women – Dream or Reality?
In anticipation of the International Women's Day, Ipsos asked respondents around the world their opinion on inequality between women and men in terms of their social, political and/or economic rights.
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Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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A view on frontier markets
The confluence of economic growth, rising middle class, and upcoming ASEAN Economic Community have drawn many international players to the potential of frontier markets.
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Perils of Perception 2016
This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
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British General Election - The Election, the Polls, and Aftermath
The exit poll did extraordinarily well - again... Asking what did do, rather than what will.